Out-Of-Home (OOH) Digital Advertising
In an increasingly crowded digital landscape, where ad blockers and banner blindness are common, Out-Of-Home (OOH) Digital Advertising, also known as DOOH, is a powerful way to break through the noise. This is the strategic service of delivering dynamic, high-impact video and animated ads to audiences in public spaces, such as on digital billboards on a highway, in a shopping mall, or on screens in a coffee shop. This is a modern evolution of traditional advertising; it combines the unmissable, large-scale impact of a billboard with the precision, flexibility, and measurability of digital marketing. By reaching people when they are "out of home" and in a receptive mindset, DOOH is a powerful tool for building brand awareness, driving foot traffic, and creating memorable, real-world connections with your audience.
Investing in strategic DOOH is crucial for:
- Building Unmissable Brand Awareness: A digital billboard or a series of screens in a high-traffic area is impossible to ignore. Unlike online ads that can be scrolled past, blocked, or skipped, DOOH is a powerful way to deliver a high-impact, unskippable message that builds strong brand recall.
- Providing Laser-Sharp Targeting: This service allows for a level of targeting that traditional OOH could never achieve. We can serve your ads based on real-time data, including the time of day, the weather, the foot traffic in a specific area, or the type of people who are likely to be in that location.
- Delivering Contextual & Dynamic Ads: With DOOH, your creative can be updated in real-time. This allows for incredibly relevant and contextual campaigns, such as a coffee ad that appears when the temperature drops, or a local restaurant ad that appears during a lunch break.
- Driving Measurable Offline Results: The effectiveness of a DOOH campaign can be measured. By using a combination of QR codes, specific landing pages, and foot traffic analysis, we can track how your ads are influencing real-world behavior, which provides a clear, data-backed return on your investment.
At Kreatic, we believe that the physical world is the new digital frontier. Our Out-Of-Home (OOH) Digital Advertising service is designed to turn your ad budget into a strategic, high-impact asset that will grow your brand, your audience, and your revenue.
Running a successful DOOH advertising campaign is a complex, data-driven process that requires a strategic blend of audience research, creative ad design, and continuous optimization. At Kreatic, we act as your expert advertising partners, managing every detail to ensure your campaigns are effective, efficient, and profitable.
Our comprehensive process for Out-Of-Home (OOH) Digital Advertising includes:
- Strategic Audience & Location Planning: We begin with an in-depth analysis of your target audience and your business goals. We then create a strategic plan that outlines the best locations to reach your audience, whether it’s on a major highway, in a high-end shopping center, or in a specific residential neighborhood.
- High-Impact Creative Ad Design: We create all the necessary assets for your campaigns. Our team can design a suite of professional video and animated ads that are perfectly designed to grab attention and tell a compelling story in just a few seconds. We ensure your creative is on-brand and built for maximum impact.
- Programmatic Ad Buying & Implementation: We handle all the technical details of setting up your campaigns on leading programmatic DOOH platforms. We configure your audience segments, set up your bidding strategies, and ensure your ads are placed on the right screens at the right time.
- Real-Time Optimization & Data Analysis: Once the campaigns are live, we continuously monitor their performance in real-time. We use a suite of data, including foot traffic and time-of-day reports, to make quick, informed adjustments to your bids and ad placements to ensure you are always getting the best possible return on your investment.
- Attribution & Measurement Reporting: We provide a regular report that outlines the performance of your campaigns, highlighting your wins and providing a clear, data-backed analysis of your return on ad spend (ROAS) and foot traffic. We use a combination of unique identifiers (like a QR code or a short URL) and advanced analytics to track how your ads are influencing offline behavior.
By partnering with Kreatic, you are not just running ads; you are investing in a strategic, data-driven service that will accelerate your business growth, build your brand authority, and turn your ad budget into a continuous, predictable stream of revenue.
50,000+ companies run Odoo to grow their businesses.
Join us and make your company a better place.